Digital in-store and retail media

While in France, retail media revenue grew by 14% to €1.22 billion in 2024 (representing 11% of total digital advertising), the increasingly omnichannel approach of both advertising agencies...

26 May 2025

Valiuz signs with Auchan Spain and launches Valiuz Iberia

On May 13, Valiuz, the retail media agency for Mulliez brands, which will soon be integrated with Infinity Advertising, announced a partnership with Alcampo, the group’s Spanish grocery...

23 May 2025

Frasers launches retail media in fashion and department stores

On May 13, British company Frasers (2023 turnover: €6.5 billion, down 0.9% year-on-year) launched a retail media network ‘Elevate’ in partnership with ad server Zitcha. In the...

14 May 2025

Vusion and NielsenIQ join forces to optimise assortments and merchandising

On May 6, 2025, global leaders in electronic shelf labels and data solutions for retail and consumer insights, Vusion and NielsenIQ, formalised a strategic partnership. Covering 100 countries and...

7 May 2025

Yoobic acquires Simplifield as part of legal proceedings

Yoobic, a provider of retail solutions for store employees, announced the acquisition of Simplifield. According to Fabrice Haiat, C.E.O. of Yoobic, the acquisition is part of a strategy of...

15 April 2025

After Woolworths, Hanshow is going to test its smart cart at 2 French retailers

The ESL supplier Hanshow is speeding up the marketing of its digital smart cart. Deployed in 10 Woolworths supermarkets in Australia, it will be tested at 2 French retailers in 2025.

26 March 2025

With a sample vending machine, Asda is testing a new medium for retail media

After launching a media agency LS Eleven Media Services in partnership with ad server SMG last May, the British supermarket chain Asda (turnover 2023: US$27.2 billion, up 7.1% in a year) has just...

5 March 2025

Infinity Advertising becomes a wholly-owned subsidiary of Mousquetaires

Infinity Advertising, the joint advertising agency that has been marketing the retail media offerings of Intermarché and Casino supermarkets since 2021, announced on February 14 a purchase...

19 February 2025

Coopérative U finally launches into retail media

In mid-2025, the French Coopérative U (2024 turnover: €26.91 billion excluding fuel, i.e. up by 4%) will launch a retail media offer on the Coursesu.com website and on the app, in...

13 February 2025

Patricia Grundmann, Obi Group: “Our future adserver will be able to handle a lot of API calls and operate DOOH in-store”

Patricia Grundmann, VP Media & Retail Media at German D.I.Y. retailer Obi Group Holding, told mind Retail all about her plans for the transformation of the company in 2025. This includes a...

6 February 2025

[mind Retail Exclusive] In-Store Media joins forces with MyTraffic to better plan DOOH campaigns

With its number of screens in France up by 14% in 2024, in-Store Media is launching new strategic projects. According to our sources, the group is working on installing computer vision tools on...

5 February 2025

[mind Retail Exclusive] Lucky Cart signs with Carrefour Spain

French start-up Lucky Cart, which is well established in the French supermarket sector (including Intermarché, E.Leclerc and Carrefour), is to make a debut at Carrefour Spain, mind Retail...

24 January 2025

[mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache

The new generation of Walkbase radars (Stratacache Group)0, launched at NRF and using millimetre waves, will be deployed in 2025 by two European retailers, mind Retail has learned.

21 January 2025

Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

Retail media: Kiabi makes official agreement with Valiuz Adz

As revealed by mind Retail in January 2024 and made official on December 12, Kiabi (2023 sales: €2.21 billion, up by 1.1% in a year after rising by 22% in 2022) is launching a retail media...

20 December 2024

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Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...

13 March 2026

After-sales service: Prolong aims to become the OS of repair and adds 3 luxury brands

Signing of three high-end clients, launch of a maintenance passport, imminent Seed funding round and cloud migration project in China… At a 1-to-1 conference in Monaco, the Founder of Prolong...

12 March 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...

27 February 2026

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Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

27 February 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

BNPL: Between healthcare and retail, Scalapay accelerates a P.O.S. offensive with two major signings

Building on a strong foothold in fashion, Scalapay is strengthening in-store penetration targeting players in the healthcare sector. According to our information, the Italian BNPL unicorn has...

25 February 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Profound raises US$96 million in Series C funding, becoming a first GEO unicorn

Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...

25 February 2026

Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026