Sophie Baqué

Latest articles by Sophie Baqué

Retail tech mapping 2025: 42% of start-ups already profitable, 53% aiming for breakeven within 3 years

In their final update for 2025 covering retail tech mapping, FDJ Ventures and France Digitale present new challenges for French retail start-ups. These include financing, slowing company creation...

10 December 2025

Facing Temu and Shein’s offensive, Amazon cuts merchant fees

Asian marketplaces Shein, Temu and AliExpress, weakened in the U.S.A., are accelerating in Europe with very low, even zero, initial commissions. Amazon, as the global largest e-commerce player...

9 December 2025

Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Anti-deforestation law: the Commission about to backpedal once again on the Green Deal

Adopted with ambition in 2023, the anti-deforestation law was intended to mark a turning point for European manufacturers and retailers using soy, cocoa, coffee or leather. Two years later...

17 October 2025

Agentic Commerce: when ChatGPT disintermediates retail

Already launched at Etsy, BigBasket and soon Walmart and Glossier, AI agents allow purchasing a product or service directly within artificial intelligence engines, without leaving the...

16 October 2025

Clémence Le Floch: “After the Klarna card, 12-installment payments are coming to France and a mobile plan will follow”

13 October 2025

Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...

13 October 2025

ChatGPT reaches a milestone: 10% of conversations are about shopping, clicks surge

As the use of OpenAI’s search engine becomes part of daily life for more than 40% of Internet users according to Yext, U.S. research firm Sensor Tower has analysed prompts related to shopping. At...

13 October 2025

How Ikea France optimises store management control with AI

In a context of declining sales for Ikea France, down by 3.6% in 2024, Christophe Cadic, Digital Director, presented the Good Practices Assistant during the Hubforum. Dedicated to Management...

13 October 2025

Antoine Jouteau, Leboncoin : “We are launching our first warranty offer for multimedia products”

As Leboncoin prepares to celebrate a 20th anniversary in 2026, mind Retail interviewed Antoine Jouteau, the outgoing Chief Executive Officer. As Jacob Aqraou, Executive Chairman of the Board of...

13 October 2025

[mind Exclusive] Thanks to a conversational chatbot, La Grande Récré triples e-commerce conversion rates

While AI conversational chatbots have become widespread in e-commerce, La Grande Récré shared with mind Retail the results of the tool launched in summer 2025 with iAdvize: number of queries...

9 October 2025

French start-up Gaudier pivots toward in-store customer data

Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data...

7 October 2025

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Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Aroma-Zone and Najar reveal the behind-the-scenes of a strategic partnership

As the adoption of AI results in increasing cost volatility for companies, mind Retail spoke in Monaco with Christelle Glaszer, Manager of Indirect Purchases at Aroma-Zone natural beauty retailer...

13 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

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Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...

27 February 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

Regulatory: With 200,000 Digital Product Passports issued, Darty scales up

While the European Commission is set to vote on delegated acts to specify requirements for home appliances, Darty is accelerating a Digital Product Passport (DPP) push by integrating new products...

11 March 2026

Following a complaint from the FTC, Walmart agrees to pay US$100 million to Spark delivery drivers

On February 26, 2026, Walmart (2025 revenue: US$713.2 billion, up by 5.1% at constant rates) agreed to pay US$100 million in response to allegations of misleading compensation to delivery drivers...

4 March 2026

Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026