Customer experience

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

20 February 2026

Shopping centres: in Brazil, AI reduces contract signing time by 80% at Grupo AD

In Brazil, the second-largest shopping centre owner Grupo AD (2025 revenue: 7.5 billion reais, or €1.2 billion), is deploying AI for prospecting, qualifying and negotiating commercial leases...

19 February 2026

How far can WhatsApp and RCS take conversion and customer loyalty?

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

18 February 2026

After a profitable fiscal year, Fluent Commerce raises €27 million

Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an...

17 February 2026

U.K. : Rezolve AI acquires loyalty specialist Reward for US$230 million

London-based start-up Rezolve AI (founded in 2016 by Daniel Wagner and specializing in online personalisation), has acquired fellow U.K. company Reward, a customer engagement and loyalty...

17 February 2026

Xavier Grand, Algolia: “The challenge is integrating the chatbot into search without deteriorating the experience”

Driven by generative AI, voice and image, e-commerce search is entering a new era. On the sidelines of AI Day, held on February 10, 2026 in Paris, Xavier Grand, CTO of Algolia, outlines a 2026...

13 February 2026

Grain de Malice: how live shopping boosts average basket by 67%

On February 12, Grain de Malice received a public award at the first edition of the E-commerce live summit organised by the Caast agency. On the sidelines of the event, Laurent Bacquaert, Digital...

12 February 2026

Rufus: In 2025, Amazon’s AI chatbot generated US$12 billion in sales

After very encouraging results in Q3 and on Black Friday 2025, when 38% of Amazon sessions used Rufus, Amazon’s annual report confirms the strong traction of the AI chatbot. In 2025, Rufus...

10 February 2026

Facing TikTok’s crisis in the US, UpScrolled attracts users

In the USA, whileTikTok has been navigating turbulence since a restructuring on January 22, 2026, led by a new entity controlled by Oracle and Silver Lake (bugs, service outages and accusations of...

10 February 2026

AI Builders study : 18% of French companies have launched agentic projects

Whilst a shift towards agentic commerce has been under way for several months, consulting firm AI Builders has revealed, exclusively to mind Retail, a study on the disintermediation of customer...

6 February 2026

Costco partners with Instacart to launch e-commerce and delivery in France and Spain

On January 30, 2026, the world’s largest cash & carry retailer Costco (2025 revenue: US$275 billion, up by 8% in a year, 3% net margin ratio, through 923 stores in 14 countries) launched...

3 February 2026

After signing But and Fnac Darty, Dealt becomes profitable and begins expansion

Profitable in 2025, service start-up Dealt is preparing international expansion, mind Retail learned. With 55 clients after signing with But and Fnac Darty, the tech platform is deploying AI...

3 February 2026

Marketplaces: Stockly enters Switzerland with MediaMarkt, Decathlon, Galaxus and Manor

After a loss-making but high-growth year in 2025, the stock-pooling start-up for marketplaces signed agreements with 4 Swiss retailers, mind Retail learned. By taking on one of Europe’s most...

30 January 2026

Retail tech: major trends for 2026

In 2026, retail can no longer afford to promise. It must deliver. Retail tech has entered the execution stage. The race for showcase innovation is over, giving way to clear priorities: operational...

30 January 2026

NRF 2026: 6 start-ups at the heart of in-store performance despite agentic commerce

While the shore floor remains a top priority for global retailers, mind Retail selected 6 start-ups from NRF that stood out for their focus on in-store operational efficiency. We believe this is...

28 January 2026

Ahead of an I.P.O., OpenAI tests advertising on ChatGPT in the U.S.A.

In mid-January, OpenAI (2024 revenue: 3.7 billion dollars, up by 130% in a year) announced the launch of advertising on ChatGPT from February 2026 in the U.S.A. Sponsored ads will appear for users...

23 January 2026

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026