Customer experience

In the wake of Rabanne, Lacoste is structuring a marketplace push. While retailers active on at least 2 marketplaces record a GMV 17.5 times higher than single-channel players, Lacoste is relying...

30 April 2026

AI in retail: priority shifts on ROI management and FinOps rigour

While the technological barrier has collapsed for many transformation projects in the retail sector due to AI models, mind Retail has investigated FinOps challenges. What are the best practices...

29 April 2026

Najar SaaS Trend Report : What are the 10 AI solutions most adopted by retailers in 2026?

According to Najar's Retail SaaS Trend Report 2026 study, to which mind Retail had access, 65% of retailers use at least 5 AI tools (OpenAI, Mistral, Claude...) simultaneously. While ChatGPT...

27 April 2026

A Google traffic up by 12% : how Sézane industrialised a SEO and Search strategy via a content factory

With 10 million monthly users and a range based on frequently renewed items, pure-player Sézane detailed, during the AWS Summit in Paris, how it exceeded the limits of a brand SEO and improved the...

9 April 2026

Jeremy Dallois, Reachfive: “We are going to launch at Auchan and Kiabi a cross-retailer system that federates a shopper’s identity and retrieves a payment method”

Persistent online sessions, OTP, passkeys… Two years after a merger within Upstream, ReachFive (authentication) and Purse (payment orchestration) are accelerating. Their goal is to improve online...

26 March 2026

How Kiabi, Rouge Gorge and La Grande Récré leverage social login to enhance online conversion

Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets...

25 March 2026

The SaaS licence model falters in the face of AI automation

With the launch of Claude Cowork, the software sector, prized by investors for predictable and recurring revenue, is slowing down. According to Bain, stock market indices for SaaS tech editors...

19 March 2026

Online authentification : Prelude expands a “message free” solution globally

A competitor to Twilio, Vonage and Plivo, the French startup Prelude, which has 75 retail clients, is actively deploying Prelude Zero, an authentication method that requires no message delivery...

13 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

AI Search : YouTube citations climb to 40%, Reddit falls to 20%

While Reddit once dominated the sources cited by AIs, YouTube videos are now winning over LLMs. Here's why.

4 March 2026

Search AI : in the retail sector, 25% of AI queries are transactional

For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...

2 March 2026

WhatsApp, rich SMS, YouTube, TikTok: Focus on the conversational levers that engage the most

Beyond traditional stores and e-commerce sites, retail has shifted to conversational omnichannel, where WhatsApp, RCS, and live shopping are becoming drivers of conversion and lifetime value. At...

27 February 2026

Profound raises US$96 million in Series C funding, becoming a first GEO unicorn

Founded in 2024 in New York by James Cadwallader, GEO startup Profound raised US$96 million on February 24, 2026, in a Series C round led by Lightspeed Venture Partners, including Sequoia Capital...

25 February 2026

At Walmart, the Sparky chatbot increases an average basket by 35%

While Walmart published annual results on February 19, 2026, the AI chatbot confirms a key role in revenue generation. “Customers using Sparky generate an average basket that is...

25 February 2026

Akeneo connects a PIM to Stripe to pave the way for AI agent payments

On February 18, 2025, product information management specialist Akeneo and PSP Stripe announced a partnership to optimise product catalogues for agentic commerce, from product discovery to...

24 February 2026

Regional consolidation versus global expansion: Prestashop and Shopify reinvent ecosystems

Prestashop is consolidating its position in the heart of Europe: acquired by Poland's Cyber Folks in a €53-million deal, it is joining forces with Sylius and BitBag to create an open-source giant...

20 February 2026

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Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026

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Electronic shelf labels: why the US regulator threatens rollout

In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...

21 August 2026

From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe

This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...

27 August 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Retail media & LLMs: navigating intent-driven and custom experiences

From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...

31 August 2026

Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop

While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...

7 September 2026

Fnac Darty to launch Wero on its e-commerce sites

According to our information, Fnac Darty is about to deploy European payment solution Wero, based on account-to-account instant transfers, on its e-commerce sites. Already active in Germany at...

4 September 2026