retail media

As revealed by mind Retail in January 2024 and made official on December 12, Kiabi (2023 sales: €2.21 billion, up by 1.1% in a year after rising by 22% in 2022) is launching a retail media...

20 December 2024

[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director...

11 December 2024

Alexis Marcombe, Unlimitail: “Our tech and data division will double in Q1 2025”

Ongoing developments in Germany, tech recruitment, search, omnichannel approach, connected TV... As the 2024 financial year draws to a close, Alexis Marcombe, C.E.O. of Unlimitail, shared his...

26 November 2024

Majid Al Futtaim launches retail media solution in the Middle East

The Majid Al Futtaim conglomerate (sales 2023 of US$9.4 billion up by 1.1%, after + 12% in 2022) launches Precision Media, a new media business. This offers a suite of in-store, onsite and offsite...

18 November 2024

Retail media : E.Leclerc launches non-food Search with Criteo

To capitalise on customer data and retail media opportunity, grocery retailer E.Leclerc is continuing a collaboration with Criteo. In the run-up to the holiday season, it launched a sponsored...

12 November 2024

Retail media: Criteo signs Selfridges and Belk department stores

After losing ManoMano and Boulanger in recent months, retail media specialist Criteo announced on October 8 a new partnership with U.S. department stores’ Belk (2023 sales of US$3.1 billion...

8 October 2024

Retail Media: Equativ acquires Kamino Retail

The Equativ marketplace (owned by Bridgepoint since 2023) announced on September 26, 2024, the acquisition of Kamino Retail, a company specialising in monetising retailers’ websites. Kamino...

27 September 2024

[mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances

In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18, 2024, between omnichannel retail media specialist...

26 September 2024

Macy’s develops post-purchase retail media with Rokt AI

After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024. This...

21 August 2024

Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a...

12 July 2024

Christopher Hermelin, Nicolas Group: “Advertisers are not investing in the Olympics”

Nicolas Group, a wine cellar retailer with a strong store base in Paris, shared the customer engagement strategy for the Olympics with mind Retail. With 15 million tourists expected to visit...

10 July 2024

[Cannes Lions] Retail media: professional measurement is a key to scale-up

While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...

27 June 2024

[mind Retail Day] Leveraging retail media on marketplaces: all the takeaways

Retail media, which is almost mature in grocery and to a lesser extent at electronics retailers, is now taking off in non-food marketplaces. How do they scale up? What KPIs and margin levels can...

26 June 2024

E.Leclerc to activate e-retail media in 300 petrol stations

While revenue of e-retail media grew by 24 % last year in France to €1.11 billion and continues to gain share in the advertising market (12% after 9% in 2023), E.Leclerc is accelerating...

17 June 2024

Adeo measures omnichannel performance of e-retail media campaigns

Omnichannel performance measurement, in-store advertising activation... After launching its Web advertising activity a year ago, Adeo DIY retailer is moving towards an omnichannel model. At the...

7 June 2024

Retail media: PayPal creates an advertising division headed by an ex-Uber

PayPal (427 million active accounts in Q1 2024, for 6.5 billion transactions) is to launch an advertising sales platform, PayPal Ads. Based on users’ transactional and behavioural data...

31 May 2024

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How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026

How Maison A.Constant built a unified customer database with n8n

Eager to bring together customer data and improve data accuracy, jewellery and watch retailer Maison A.Constant built its own Single Customer Repository (SCR) using n8n, an orchestration platform...

7 October 2026

From stores to headquarters, Cegid aims to become retail’s first agentic platform

After launching the first pilots of its conversational AI “super app” in stores, Cegid is rolling out new omnichannel modules, including an in-store data acquisition module, conversational AI for...

1 October 2026

From beauty to DIY, Médiaperformances gains traction in Europe with 3 more retail partners

While Mediaperformances, historically focused on FMCG retailers, targets both international expansion and new verticals, CEO Claire Koralewski shared with mind Retail, during NRF Europe, a...

22 September 2026

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From stores to headquarters, Cegid aims to become retail’s first agentic platform

1 October 2026

Danone turns to AI to personalise marketing campaigns and test advertising in ChatGPT

AI is being rolled out across some marketing activities, while others remain in a testing phase. If campaign automation and personalisation are among the most advanced applications, visibility in...

16 October 2026

How Mobilier de France reduced the share of cheque payments from 80% to 50%

With an average basket of €3,500 and a payment journey that includes a financial deposit at the time of ordering, Mobilier de France shares with mind Retail its assessment of the rollout of...

15 October 2026