Digital in-store and retail media

On December 9, Carrefour and Carmila signed a partnership with Unlimitail and JCDecaux to create a retail media network combining indoor DOOH and outdoor OOH across their sites in France and...

12 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Boulanger partners with Valiuz and launches audio retail media format

Valiuz announced on Thursday 4 December the launch of a programmatic audio offering in stores, deployed in 95% of Boulanger’s home electrical stores. Developed in partnership with The Trade...

4 December 2025

Criteo wants to integrate sponsored products into AI chatbots

With 720 million daily active users and 4.5 billion products in the catalogue, Criteo wants to integrate with agentic commerce. Betting on proprietary data, the adtech company is testing...

2 December 2025

How Armis relies on AI to transform multi‑local advertising on connected TV

French start‑up Armis (created in 2015 and focused on digitising paper brochures) tackles creation of video ad spots generated by AI and broadcast on connected TVs in BVOD. Commercialised...

2 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Retail Media: Loblaw aims to accelerate in-store with Stratacache

During Advertising Week in New York, the Canadian food retailer Loblaw (2024 turnover: 44.8 billion dollars, up by 2.5% year-on-year) announced on October 8, that it would strengthen a network of...

20 October 2025

French start-up Gaudier pivots toward in-store customer data

Incubated within the LVMH Lab and originally focused on developing sampling machines and sensors for the beauty industry, Gaudier is now making a strategic shift toward in-store customer data...

7 October 2025

Retail media: MediaMarktSaturn launches offsite with Unlimitail in five countries

MediamarktSaturn, Europe's largest home electrical retailer is joining forces with Unlimitail to monetise data offsite. In Q2, marketplace GMV jumped 90% thanks to strong demand and international...

30 September 2025

[mind Info] Cegid signs 3 new retailers and accelerates voice AI development

Buoyed by strong sales momentum, Cegid revealed to mind Retail the identities of three new retail clients and the features of Cegid Pulse, a “super app” for sales assistants expected in 2026. By...

22 September 2025

Valiuz and Infinity Advertising formalise alliance

The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be...

15 September 2025

UK : Morrisons and Waitrose are trialling connected trolleys to reduce shoplifting

Against a backdrop of rising shoplifting across Europe, Morrisons and Waitrose are trialling connected shopping trolleys with Instacart and Shopic. The aim of this digitalisation of a customer...

15 September 2025

Solutys expands RFID scope and takes over Rayonnance and Nedap France

A week after the Buylo start-up's funding round, the RFID market has seen a second announcement. In a move towards consolidation, Solutys Group, a traceability solutions integrator, announced a...

8 September 2025

[Mind Retail info] Ouidrop rolls out drive-through robotics at E.Leclerc and prepares for Series A

Mind Retail learned the French start-up, which specialises in robotics technology for grocery drive-throughs, has signed new deals with E.Leclerc supermarkets. The rapidly growing start-up, whose...

26 August 2025

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Refurbished smartphones: why Largo relies on Speeral automation

The start-up founded by the duo behind Teester and Skeepers is accelerating automation of second-hand product flows. The strategy is to use AI to direct products to high-traffic marketplaces such...

9 December 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

Most viewed articles of the month on mind Retail

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Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025

Payments and e-commerce : which retail tech solutions dominate French websites?

In mid-November 2025, mind Retail analysed 50 French e-commerce websites using Wappalyzer to identify technologies installed on them. The result was 144 solutions were recorded, installed more...

20 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Adobe bets on GEO with the US$1.9 billion acquisition of Semrush

On November 19 the technology leader Adobe (2024 revenue: US$21.5 billion, up by 11% at constant rates) announced the acquisition of SaaS platform Semrush (2024 revenue: US$376.8 million, up by...

21 November 2025

How Maison 123 generated €420,000 on WhatsApp in 5 months

Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in...

3 December 2025