retail media

In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18, 2024, between omnichannel retail media specialist...

26 September 2024

Macy’s develops post-purchase retail media with Rokt AI

After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024. This...

21 August 2024

Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a...

12 July 2024

Christopher Hermelin, Nicolas Group: “Advertisers are not investing in the Olympics”

Nicolas Group, a wine cellar retailer with a strong store base in Paris, shared the customer engagement strategy for the Olympics with mind Retail. With 15 million tourists expected to visit...

10 July 2024

[Cannes Lions] Retail media: professional measurement is a key to scale-up

While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...

27 June 2024

[mind Retail Day] Leveraging retail media on marketplaces: all the takeaways

Retail media, which is almost mature in grocery and to a lesser extent at electronics retailers, is now taking off in non-food marketplaces. How do they scale up? What KPIs and margin levels can...

26 June 2024

E.Leclerc to activate e-retail media in 300 petrol stations

While revenue of e-retail media grew by 24 % last year in France to €1.11 billion and continues to gain share in the advertising market (12% after 9% in 2023), E.Leclerc is accelerating...

17 June 2024

Adeo measures omnichannel performance of e-retail media campaigns

Omnichannel performance measurement, in-store advertising activation... After launching its Web advertising activity a year ago, Adeo DIY retailer is moving towards an omnichannel model. At the...

7 June 2024

Retail media: PayPal creates an advertising division headed by an ex-Uber

PayPal (427 million active accounts in Q1 2024, for 6.5 billion transactions) is to launch an advertising sales platform, PayPal Ads. Based on users’ transactional and behavioural data...

31 May 2024

E-commerce: Central Food Retail deploys hubs in 600 convenience stores

As in Europe, omnichannel retailing is a guarantee of profitability in Thailand. This is shown at Central Food Retail (700 stores, sales of US$ 1.4 billion in 2023), where 70% of Web orders are...

28 May 2024

BoursoBank launches a retail media offer

On May 15, 2024, in France, BoursoBank (6.3 million customers) gave an initial assessment of a “VIP” (Very Important Partners) retail media offer, rolled out at the beginning of the...

22 May 2024

[mind Retail Exclusive] DOOH: In-Store Media to launch a new display banner for stores

The point-of-sale advertising specialist In-Store Media is working on a new format for in-store advertising. Aimed at supermarkets as well as D.I.Y. and beauty stores, it is designed to increase...

16 May 2024

Autonomous stores: with a smart shopping cart, Amazon is aiming for a more omnichannel retail media

By deploying a smart shopping cart in large-format stores, to the detriment of "Just Walk Out" technology, Amazon is seeking to capitalise on a new medium for retail media. Has the limits of...

11 April 2024

[Analyze] The six major challenges facing retail in 2024

A few of the barriers for retail in 2024 include generative AI, retail media, decarbonisation and CSRD, omnichannel efficiency or social commerce. Retail, commercial property and retail tech...

31 January 2024

[mind Retail Exclusive] Kiabi to launch retail media business

Mind Retail learned that, building on the success of a digital marketplace, fashion retailer Kiabi is to launch a retail media business. This is a first for a private-label fashion retailer.

24 January 2024

[NRF 2024] The new levers of retail media seen at NRF

The theme of retail media came to the fore at NRF 2024, with a day of dedicated workshops on 13 January and feedback from a number of players like Kroger, Ulta, and 7/11. Between onsite, offsite...

22 January 2024

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Leroy Merlin and Aroma‑Zone launch in‑store analytics pilots with XXII

French retail tech XXII, which aims to become the Google Analytics and Contentsquare of physical stores, has already signed with 15 retailers and shopping centres, mind Retail learned. A year...

5 December 2025

Already in POC, Dialog’s conversational agent shows up in the search bar

Buoyed by a €3.8 million seed round closed in mid‑November 2025, French start‑up Dialog, specialised in AI‑based conversational e‑commerce, is accelerating. Initially placed on product pages, this...

4 December 2025

E‑commerce: How Hive customises free‑delivery thresholds using customer data

With 500 e‑merchant clients, including Embryolisse, Hindbag, Airup, Hygée or Jacks Beauty Line, German logistics provider Hive is capitalising on data to raise e‑commerce conversion via a finely...

2 December 2025

Retail media: Marionnaud bets on print with Figaro to boost drive-to-store

According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal...

26 November 2025

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BNPL: in a mature market, Alma, Klarna, Scalapay, Younited and Oney seek new growth levers

As BNPL reached maturity in France and Europe and commonplace online, players in the sector are accelerating their transformation. Longer instalments, new verticals, extended services and...

14 November 2025

Payments and e-commerce : which retail tech solutions dominate French websites?

In mid-November 2025, mind Retail analysed 50 French e-commerce websites using Wappalyzer to identify technologies installed on them. The result was 144 solutions were recorded, installed more...

20 November 2025

Payments: Wallets accelerate in a fragmented market

As retailers seek to streamline shopping journeys, payment fluidity is becoming a key conversion driver. Apple Pay, Google Pay, Samsung Pay, PayPal: wallets enable retailers to reduce delays and...

18 November 2025

Payment: a lever for retail innovation

This month, our editorial team highlights how innovation is taking shape around payment. This key stage, enabling turnover to be collected by retailers, is at the heart of numerous pilots and...

28 November 2025

How RougeGorge brings weather data into CRM strategy

After 4 years of collaboration on personalised emails the lingerie retailer RougeGorge is accelerating with retail tech partner Reelevant, which is expanding within AFM thanks to recent contracts...

10 November 2025

Online Advertising: Leroy Merlin and Auchan at the heart of a political controversy

Since November 17, Leroy Merlin has faced controversy after a report from Sleeping Giants, an activist group against online hate speech. The organisation alerted the Adeo group retailer (GMV 2024...

21 November 2025