retail media

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets

While speeding up debt reduction, the property company sees retail media as a strategic asset. Two years after the creation of a dedicated advertising network called Westfield Rise, due to...

8 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

Retail media: Kiabi makes official agreement with Valiuz Adz

As revealed by mind Retail in January 2024 and made official on December 12, Kiabi (2023 sales: €2.21 billion, up by 1.1% in a year after rising by 22% in 2022) is launching a retail media...

20 December 2024

[mind Retail Exclusive] With full funnel approach on Amazon Ads, L’Oréal’s Cerave brand boosts reach and conversion

For the launch of the Cerave brand on Amazon, L'Oréal opted for an advertising strategy ranging from videos on Prime Video and Twitch to search and display. Stéphane Grenier, Managing Director...

11 December 2024

Alexis Marcombe, Unlimitail: “Our tech and data division will double in Q1 2025”

Ongoing developments in Germany, tech recruitment, search, omnichannel approach, connected TV... As the 2024 financial year draws to a close, Alexis Marcombe, C.E.O. of Unlimitail, shared his...

26 November 2024

Majid Al Futtaim launches retail media solution in the Middle East

The Majid Al Futtaim conglomerate (sales 2023 of US$9.4 billion up by 1.1%, after + 12% in 2022) launches Precision Media, a new media business. This offers a suite of in-store, onsite and offsite...

18 November 2024

Retail media : E.Leclerc launches non-food Search with Criteo

To capitalise on customer data and retail media opportunity, grocery retailer E.Leclerc is continuing a collaboration with Criteo. In the run-up to the holiday season, it launched a sponsored...

12 November 2024

Retail media: Criteo signs Selfridges and Belk department stores

After losing ManoMano and Boulanger in recent months, retail media specialist Criteo announced on October 8 a new partnership with U.S. department stores’ Belk (2023 sales of US$3.1 billion...

8 October 2024

Retail Media: Equativ acquires Kamino Retail

The Equativ marketplace (owned by Bridgepoint since 2023) announced on September 26, 2024, the acquisition of Kamino Retail, a company specialising in monetising retailers’ websites. Kamino...

27 September 2024

[mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances

In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18, 2024, between omnichannel retail media specialist...

26 September 2024

Macy’s develops post-purchase retail media with Rokt AI

After a test phase last autumn, Macy’s Media Network, the Macy’s advertising network created in 2020, signed a partnership with New York-based retail tech Rokt on August 8, 2024. This...

21 August 2024

Retail media: Boulanger leaves Criteo to sign with Valiuz Adz

Boulanger (sales €4.35 billion by 2023) and Valiuz Adz, the retail media agency of the Valiuz data alliance (Auchan, Decathlon, Leroy Merlin…), which includes Boulanger, announced a...

12 July 2024

Christopher Hermelin, Nicolas Group: “Advertisers are not investing in the Olympics”

Nicolas Group, a wine cellar retailer with a strong store base in Paris, shared the customer engagement strategy for the Olympics with mind Retail. With 15 million tourists expected to visit...

10 July 2024

[Cannes Lions] Retail media: professional measurement is a key to scale-up

While the retail media sector is maturing, the question of scaling up was a common theme at Cannes Lions. On the one hand, the multiplication of retail media networks and the growth of the...

27 June 2024

[mind Retail Day] Leveraging retail media on marketplaces: all the takeaways

Retail media, which is almost mature in grocery and to a lesser extent at electronics retailers, is now taking off in non-food marketplaces. How do they scale up? What KPIs and margin levels can...

26 June 2024

1 234 5

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

Our mind news

See all

Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

While the leader in electronic labels, Vusion exceeded €1.47 billion in revenue in 2025, rival Hanshow is stepping up a global offensive, winning a strategic account in the U.K. and a new POC for...

27 February 2026

BNPL: Between healthcare and retail, Scalapay accelerates a P.O.S. offensive with two major signings

Building on a strong foothold in fashion, Scalapay is strengthening in-store penetration targeting players in the healthcare sector. According to our information, the Italian BNPL unicorn has...

25 February 2026

Google is testing the RCS button in Google My Business alongside the WhatsApp button

A year after WhatsApp, Google is testing the RCS button in My Business listings for several markets, according to our information. The goal is to offer brands a new marketing lever that can be...

20 February 2026

Find out who is replacing Arnaud Gallet as Head of NRF Europe

According to our information, the succession at the head of NRF Europe and SIEC is now finalized. An executive from a major international event company took up her position at Comexposium in...

19 February 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Cyberattack: leak of 37 million customer records at ManoMano

On February 10, 2026, D.I.Y. pure player ManoMano (GMV 2024: 1 billion euros) officially notified customers of a data leak that occurred in January 2026, affecting 37 million customer records...

20 February 2026

AI, advertising, subscriptions, marketplace: how Walmart made e-commerce profitable in 2025

Walmart confirms a strategic shift, with 713 billion dollars in revenue in 2025 and a valuation up 600 billion dollars in 2 years. The group has maintained growth and is accelerating high-margin...

20 February 2026

How far can WhatsApp and RCS take conversion and customer loyalty?

Faced with rising acquisition costs and ROI requirements, WhatsApp and RCS are becoming strategic marketing levers for brands. Between feedback from But, Picard, La Petite Mendigote, Clarins, and...

18 February 2026

Electronic labels: Hanshow accelerates breakthrough and signs with a leading British retailer

27 February 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

Following a complaint from the FTC, Walmart agrees to pay US$100 million to Spark delivery drivers

On February 26, 2026, Walmart (2025 revenue: US$713.2 billion, up by 5.1% at constant rates) agreed to pay US$100 million in response to allegations of misleading compensation to delivery drivers...

4 March 2026